PXPL is a Brand Experience (BX®) studio.
We build brands that people feel, remember and return to-by uniting what a brand means, how it looks and how it behaves across every touchpoint.
For us, brand isn’t decoration. It’s a lever for growth, culture, and change.
Brand Experience (BX)® , Built in Three Moves.
PXPL is a Brand Experience (BX®) studio.
We build brands that people feel, remember and return to-by uniting what a brand means, how it looks, and how it behaves across every touchpoint.
For us, brand isn’t decoration. It’s a lever for growth, culture, and change.
Our approach
The BX® Model
Three phases . One outcome: clarity, distinction and consistency.
Designing ways to authentically connect with your audience
1. Positioning Phase
Find the sharp edge
Research & Insights
Brand Strategy & Positioning
Brand Architecture
Brand Naming
Messaging, Tone of Voice &
Communication Strategy
2. Identity Phase
Design the world around the idea
Logo & Visual System
Typography & Color
Packaging & Retail
Photography, Motion, Campaigns & Toolkits
3. Guidelines Phase
Keep it consistent, keep it alive
BrandGuidelines/ Brand Books
Asset Libraries & Templates
Usage Rules & Channel Guides
What makes PXPL different?
We design experiences, not just identities.
Every brand moment matters-from the feel of a box in your hand to the flow of a checkout screen. We choreograph these moments so strategy becomes something you can see, touch, and live.
Built to perform in the real world.
Our work isn’t just beautiful; it’s production-ready. From dielines to motion systems, we design with colour accuracy, file hygiene, and technical detail that makes execution seamless across print, digital, and space.
Challenger thinking, world-class craft.
We bring the energy of challengers and the discipline of global studios. That means bold ideas, sharp positioning, and identities built to last -executed with the level of craft that wins trust and builds brands people believe in.