4 things you must know before branding your business, we bet no one told you the 3rd one
“The process of building a business to a brand is called branding”
Branding as a term is communicated in different ways by media. Let us help you simplify the idea.“The process of building a business to a brand is called branding”,this said branding is a consistent communication of empathy, trust and experience you provide to your customers.
When you decide to do branding for your business, there are few things to keep in mind before approaching any agency. Let us tell you, If your customer is not ready to spend more for your product or services than your competitors, then you are still a business. NOT A BRAND. A brand is a reason for your customer to justify their purchase decision.
If you have decided to make that biggest move for your business, let’s look into 4 things you should know before branding your business.
Your reasons for branding your business could vary, you may be launching a new product or a service, or maybe entering into a new set of target market, in any case, you must consider taking your business to digital and develop a brand identity that can consistently be adapted across all the marketing platforms for your business.
Yes, you can get a logo done for $10 and $10,000, and yes there is a reason and this is where most business owners make 99% of mistake. When you decide to brand your business, you have taken a step closer to present yourself with a refreshed brand image that can communicate to your customers your value proposal for them. Because there are hundreds of design services offering low-cost solutions which in most cases fail to deliver the commitment of deliverables. Your brand identity is the single most investment you must do before starting the process of branding. You must always consider the investment of developing a brand identity as a profit-generating asset and not a liability. Your customers are going to remember you for how you made them feel while they first met you.
Yes, most business owner’s understanding is just by designing a logo, you are successfully done branding and this is because you have been informed by so-called ads with the term branding as creating a logo. Well, hard truth is, this is not right. A logo is one of the hundreds of touchpoint in Brand Identity Design.
Brand identity design is part of a comprehensive system that includes Brand Naming, Brand Architecture, Messaging/Tone of Voice, Typography, Color, Graphic Language, Communication Guidelines, User Interface, Motion and Environmental Graphics.
Remember the tagline from Nike, Just Do It! Yes, you must have heard of it. Nike, the famous sports brand is a good marketing company, They happened to be in the sportswear business. This is the reason you will hardly see Nike promoting their products, they promote the players using strong brand communication. Yes, your business needs this too. Remember, your brand is a reason for your customer to justify their purchase decision.
