Engineering Excellence from Homes to Skyscrapers
Bluebell
Year
2020
Client
Bluebell
Sector
Design & Architecture
Type of Work
Brand Identity
Improvised brand communication for a premium construction consulting firm highlighting the excellence of its engineers.
The construction consultants domain is one of the most crowded and competitive markets Worldwide and Bluebell was looking for an identity that would stand out to the public and firms alike.
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The first challenge for the designers was to develop a brand story, a narrative of how bluebell works, to form the basis of the identity. The company’s engineering approach links with their abilities to design “Homes to Skyscrapers”. The Bluebell mark evokes this concept with a “b” formed by lines that radiate from the shape of their vision. The ends of the lines are left disconnected. limitless possibilities.
The identity is accompanied by an inviting color palette that includes black and white as the primary colors with deep orange as the accent color. we have also introduced a dotted hole pattern which will be represented throughout the brand identity.
