Premium blend of 100% pure grounded coffee
CAFECAP
Year
2020
Client
Cafecap
Sector
Retail
Type of Work
Brand Identity, Naming, Packaging
Increased sales of a coffee blend in a competitive marketplace with a well designed product packaging
Our Research and analysis found new market potential. 100% pure coffee lovers, open to new brands and quality driven, this group is forward-thinking and experimental.
From home blend to hot sale coffee brand
The Product strategy and brand concept came from the business proposition and user insights extracted from Coffee Plantation and 75 years of harvesting culture of the business in Kottayam, Kerala.
The resulting launch at the South Kerala market was spectacular, with a faster shelf clearance and new user conversion rate. Govt authorised Supplyco Collaborations were also solidified. Now 1000+retail Stores and 50+ Superstores, all sell Cafecap.
100% pure coffee . 100% strong branding
By creating a promising brand identity and product packaging in a competitive industry, we helped cafecap to establish faster from a homegrown coffee business into South India’s leading coffee brand.
Focused on Product quality and innovation in taste, our marketing specialists created a holistic brand proposition. Core values of “Quality, Tradition, Trust” showcase 75+ years of coffee blending experience.
