Smart waterproof connectors for electric vehicles
Zenith | 智连共创
Year
2021
Client
ZENITH
Type of client
Manufacturing & Industrials
Type of Work
Brand Identity
Closely associated to develop a product identity and brand visual design for Global market launch.
Based in Shanghai (China), Zenith is a technology start-up with the ambitious mission of creating a future where waterproof connectors save lives and improves tech communication. They’ve developed a series of smart products that supports usage across electric vehicles and IoT devices. Chinese manufacturers are exploring possibilities for their brands to create a global appeal. ZENITH is no exception. Their smart waterproof connectors for electric vehicles are now sold Globally.
Our design and strategy team worked closely with the company to develop, product visual identity and environmental graphics.
Started with analysis of the products to create a brand visual identity, prepared interviews with sourcing experts for perceptions on Zenith potential. They are taking on a competitive role in the E-mobility industry relying on Product quality and industrial expertise.
The logo is extracted from the core identity of the communication lines of a PCB board. We created a striking balance between the two bars positioned across the corners to fit within the square grid to form Letter Z. Work Sans is the primary brand typeface; using medium and lightweight.
